white's chapel umc
The youth ministry of White's Chapel UMC wanted to create a campaign that addressed contemporary social issues to a teenage demographic. Their marketing budget was conservative as is for most non-profits but quality was still paramount. The campaign needed numerous looks for the multi-week series and had to translate across multiple mediums such as video, print, and digital.
The Agency created the That Ain't Right campaign that addressed issues of poverty, human trafficking, apathy, clean water, and discrimination. The artwork design involved youths standing behind a dingy glass pressing their hands against it with a social issue written on their palms. The models were chosen from the youth ministry to keep talent costs down and the project on budget. When the campaign launched, it revitalized the congregations of not only the youth ministry but the larger church body as well.
Creative Direction | Art Direction | Photography | Graphics Design